attention - the new currency online
When I ran my previous video company, this was my motto.
Many would ask why paying for video service is so important when they could use youtube for free. Well if you are delivering a message, paying (either time, money, or both) to get in front of someone - you better be sure as hell that you are the only one talking to that user when they get there. Youtube is not conducive to that. Click anywhere but play on the thumbnail and you are whisked away to another video, probably of a cat, forgetting all about where you came from. Colors are youtube specific, and the logo is not yours - also providing another one click exit to lala land. After the video ends youtube is controlling the experience, providing recommendations for other things to watch, on youtube.
As the person responsible for getting people to a message, you want to get and retain those eyes and that attention. it’s not worth it at all to work so dilligently to bring someone to your message and then provide the potential for them to see millions of other ones. If you are a person in this position - make damn sure that you are controlling the message *and* the delivery, or else your work is completely in vein. Like paying someone to come hear you speak - in Times Square.
http://www.business2community.com/social-media/why-attention-is-the-new-currency-online-022244
Disclaimer: I work for blip.tv. why? see above.
