“How many location-based companies can you have? When you’re 24, restaurants and bars are all you know. [But as an entrepreneur you should] focus on large disruptive industries, like financial services, healthcare/medicare, energy, or the government. That’s where the money is spent in this country. The auto industry is $1.6 trillion per year. And you want to fuck around with bars and restaurants?! Go solve real problems!”—Mark Suster (via soupsoup)
When I ran my previous video company, this was my motto.
Many would ask why paying for video service is so important when they could use youtube for free. Well if you are delivering a message, paying (either time, money, or both) to get in front of someone - you better be sure as hell that you are the only one talking to that user when they get there. Youtube is not conducive to that. Click anywhere but play on the thumbnail and you are whisked away to another video, probably of a cat, forgetting all about where you came from. Colors are youtube specific, and the logo is not yours - also providing another one click exit to lala land. After the video ends youtube is controlling the experience, providing recommendations for other things to watch, on youtube.
As the person responsible for getting people to a message, you want to get and retain those eyes and that attention. it’s not worth it at all to work so dilligently to bring someone to your message and then provide the potential for them to see millions of other ones. If you are a person in this position - make damn sure that you are controlling the message *and* the delivery, or else your work is completely in vein. Like paying someone to come hear you speak - in Times Square.
so a web 2.0 business plan search has yielded some fairly humorous results, but no real tools. In a post earlier this afternoon, I asked if anyone had run across a helper to generate one. two schools of thought arose: the first was that a business plan was laughable, the second was more of a stringent stare like ‘if you don’t know how, then move on’. I still think that plans are relevant, whether or not you are formal and all MSWord with it or it’s scribbled on a napkin as a bullet list. It still puts on paper what your thoughts for the future of your creation are, which can be a powerful tool to help you focus thoughts and detail courses of action.
one group did @ me on twitter - the guys at enloop (I have not tried nor do I endorse, but I was happy to see someone paying attention in the ether). I am going to give that a go and see how it works, but in the meantime:
are there any other business plan tools you have seen or heard of?