“Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.”—
Andrew Chen talks about the new Growth Hacker - the coder and marketer combined. This is testament to the fact that coding is fast becoming the new literacy.
Whilst researching for the Achieving overnight success: Kevin Systrom piece I published two weeks ago, I was excited to see that one of Systrom’s earliest recollections of something that impacted his journey with startups was that he played Doom II a lot:
A few hours ago, I landed in Los Angeles, turned on my phone, and confirmed what you already know. Sony Pictures Television is replacing me as showrunner on Community, with two seasoned fellows that I’m sure are quite nice - actually, I have it on good authority they’re quite nice, because…
I’m trying to populate the website. Would it be possible for me to speak with the developer so that he can walk me through how I would add html’s to the webpages. I’m having problems. I open the ftp page and cannot migrate files onto it. Nor do I have any idea how to figure out which page they are going to.”—This is from an acquaintance’s client for whom I develop. I can not make this up.
I never had a tiger in my life, but I know I miss having them there. I am sure of it. Why? Because Tigers made tomorrow the best god given day of your life - you just hoped you got to see it. The stagnation and boring routine of modern life is dragging us into lethargy - *we* (you and I) are the zombie apocolypse, the walking dead. Our routines are filled with drudgery, only spiced by the occasional new item or chance momentary interaction. Throw an effin tiger in the mix - and what could be put off till tomorrow is the bar none most important thing to do right now. Kiss them, call them, go see it, feel it, grab as much of it as you can and never let go; the excel spreadsheet can wait. This shit, the shit the tiger put into perspective, is the important shit. So go get a tiger, and let me know when you do - cause I want one in my life too.
RIght now though, I have to finish this presentation.
They dominate their market. They’ve nailed brand loyalty. Their sales force is disciplined and aggressive.
They’re the Girl Scouts, and after 100 years, they’re finally getting recognized for their financial prowess—with 13 new badges rewarding money smarts.
Badges are a big deal, as any scout will tell you—a testament to hard-won skills. And giving nearly
Can we just stop this bullshit ““It helps girls to learn about money in an all-girl environment. They feel safer.” That’s partly because there’s no social pressure to look dumb in front of the boys. “
Bullshit. Girls do not feel “dumb” in front of boys talking about business and money. Utter bullshit.
I swear “women” are trying to instill in young females that they need to “feel dumb” talking business “in front of boys” so that they can then pull these girls into a “safe” NON-MALE environment. They imply that the poor little girls will never express their “business ideas” if there are any boys around. All-girls schools do this all the time.
First of all, DUMB, and second of all, FALSE.
I say put just ONE girl in an otherwise ALL-male environment and TRAIN her to present ideas with no fear, now alternative agenda, no guile.
“How many location-based companies can you have? When you’re 24, restaurants and bars are all you know. [But as an entrepreneur you should] focus on large disruptive industries, like financial services, healthcare/medicare, energy, or the government. That’s where the money is spent in this country. The auto industry is $1.6 trillion per year. And you want to fuck around with bars and restaurants?! Go solve real problems!”—Mark Suster (via soupsoup)
When I ran my previous video company, this was my motto.
Many would ask why paying for video service is so important when they could use youtube for free. Well if you are delivering a message, paying (either time, money, or both) to get in front of someone - you better be sure as hell that you are the only one talking to that user when they get there. Youtube is not conducive to that. Click anywhere but play on the thumbnail and you are whisked away to another video, probably of a cat, forgetting all about where you came from. Colors are youtube specific, and the logo is not yours - also providing another one click exit to lala land. After the video ends youtube is controlling the experience, providing recommendations for other things to watch, on youtube.
As the person responsible for getting people to a message, you want to get and retain those eyes and that attention. it’s not worth it at all to work so dilligently to bring someone to your message and then provide the potential for them to see millions of other ones. If you are a person in this position - make damn sure that you are controlling the message *and* the delivery, or else your work is completely in vein. Like paying someone to come hear you speak - in Times Square.
so a web 2.0 business plan search has yielded some fairly humorous results, but no real tools. In a post earlier this afternoon, I asked if anyone had run across a helper to generate one. two schools of thought arose: the first was that a business plan was laughable, the second was more of a stringent stare like ‘if you don’t know how, then move on’. I still think that plans are relevant, whether or not you are formal and all MSWord with it or it’s scribbled on a napkin as a bullet list. It still puts on paper what your thoughts for the future of your creation are, which can be a powerful tool to help you focus thoughts and detail courses of action.
one group did @ me on twitter - the guys at enloop (I have not tried nor do I endorse, but I was happy to see someone paying attention in the ether). I am going to give that a go and see how it works, but in the meantime:
are there any other business plan tools you have seen or heard of?