“i want people to love it or hate it.”
Oscar de la Renta
“Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they can help run up the score on what’s already working.”
Andrew Chen talks about the new Growth Hacker - the coder and marketer combined. This is testament to the fact that coding is fast becoming the new literacy.
I woke up late and called Kobalt immediately, I was surprised he answered (it was 8.05).
‘I am so sorry Kobalt, I overslept!’, I said.
in an out-of-breath and clearly running voice he replied:
‘Dad, I am headed for the car. I totally know how you feel - I overslept too!’
Like father like son,
I love that kid.